Short Course in Marketing Analytics (Online)

Course Objective

The short course in Marketing Analytics aims to equip participants with the essential knowledge and practical skills required to make data-driven marketing decisions in business environment..

Course Content

  1. Overview of Marketing Analytics
  2. Customer Analysis
  3. Pricing Analysis
  4. Retailing & Advertising Analysis
  5. Sales Forecasting
  6. Segmentation & Targeting Analysis
  7. Accessing Marketing Data using Excel
  8. Digital & Social Media Analytics
  9. Data Visualization
  • Power BI
  • Gephi
  1. Ethics & Data Privacy in Marketing Analytics
  2. Final Project

 

  • Bank paying voucher should be downloaded from the given link.
  • Pay the course fee, to any branch of Bank of Ceylon (BOC). Account No 7417821

Bank paying voucher

(Please write your National Identity Card number instead of the registration number)

Note: When you are doing an online transaction, please send a valid receipt with Date & Time.

Programme Code :
SCMA
Programme Category :
Short Programme –(C-SFA Project) Approved by The Department of Marketing Management
Conducted by :
Colombo Regional Centre
Programme duration :
Four (04) months and Two (02) weeks ( Coursework- 15 weeks (65hrs) / Assessment – 03 weeks )
Discipline(s) / Course(s) :
Medium :
English

Entrance is open for everyone over 16 years of age who wants a best start for a successful career in the marketing analytics field. The course also welcomes professionals currently working in industry who wish to enhance their skills and advance their careers through up-to-date knowledge and practical expertise in marketing analytics.

Issuing of Applications :
Month of April 2026
Closing Date for Applications :
31st May 2026
Programme commencing date :
Month of June 2026  (Sunday 6.00 pm to 10.00 pm)                             

Course fee for a student will be Rs. 20,000 /= (Paid in Full)

Expected intake is 25 students per intake (first comes served based)

Avalable Courses for this Study Programme Find Courses

Contact Details

This Short programme is conducted by the Colombo Regional Centre. For more details Contact the Assistant Director.

Address : Assistant Director, Colombo Regional Centre,

The Open University of Sri Lanka, Nawala, Nugegoda.

Contact : 0112881464,   0112881380 , 0112881420
Email : crcsc@ou.ac.lk
Contact Programme Coordinator

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