SLJMS Volume 6 | Issue 1

Chief Editor

Content Volume

An Article

DISTRIBUTIONAL INCIDENCE OF INDIRECT TAXATION ON CONSUMER GROUPS: SRI LANKAN PERSPECTIVES
Kuruppuarachchi, Y.D.R / Kumara, U.A / Ajward, A.R

Pg. 01-19

An Article

MULTIPLE MEDIATION AND MODERATION VARIABLES EFFECT AND REVIEW: STATISTICAL ANALYSIS WITH A MULTIPLE INDEPENDENT VARIABLES
Sivalogathasan.V /  Jahufer. A

Pg. 20-43

An Article

FOOD FOR THOUGHT: THE EFFECT ON EMPLOYEE RELATIONS ON EMPLOYEE PERFORMANCE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE OPERATIONS IN HOTEL INDUSTRY
D.H.U. Prabuddhini / G.H.V. Harshani

Pg. 44-64

An Article

ENHANCING OPERATIONAL EFFICIENCY IN HOSPITAL MAINTENANCE UNITS: LESSONS LEARNED FROM THE NATIONAL HOSPITAL OF SRI LANKA
L. I. Malalasekara

Pg. 65-79

An Article

DISCOVERING INNOVATIVE DESTINATION BRANDING STRATEGIES THROUGH DIGITAL MARKETING: A BIBLIOMETRIC ANALYSIS
K. L. M. T. D. Dias

Pg. 80-102

An Article

MITIGATING INVESTOR OVERCONFIDENCE: INSIGHTS FROM BEHAVIORAL FINANCE WITH REFERENCE TO THE COLOMBO STOCK EXCHANGE
K.V. Aruna Shantha

Pg. 103-124

An Article

UTILIZING DIGITAL FUNCTIONAL TOUCHPOINTS TO FORMULATE BRAND LOYALTY AMONG MILLENNIAL CONSUMERS
K. R. Samarasinghe / M. J. M. Razi / D. M. R. Dissanayaka

Pg. 125-141

An Article

CUSTOMER SHOPPING VALUE ON BRAND LOYALTY: MEDIATING ROLE OF CUSTOMER SATISFACTION: A STUDY ON E-COMMERCE INDUSTRY IN WESTERN PROVINCE, SRI LANKA
R. A. L.Madushika / D. M. R. Dissanayake / Viduni Udovita

Pg. 142-170