Short Course in Marketing Management (Online)

The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Course Content

Introduction to Management
Introduction to Marketing
Marketing Environment
Segmenting, Targeting and Positioning
Place (Distribution)
Promotion (Marketing Communication)
Consumers Behavior
Service Marketing
Corporate Social Responsibilities and marketing ethics
Marketing Information System
Report Writing & Summary Discussion
Project Report

  Bank paying voucher     

How to apply

Download the application (can be downloaded from the given link) and pay Rs. 10,000/= of course fees to the Bank of Ceylon, Account No.7417821 (Bank paying slip can be downloaded from the given link). “Dullyfilled application and paid bank deposit slipshould be sent via registered post to the following address:

“Assistant Director, Colombo Regional Center (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.

You should further email soft copies of above bank slip and application to the 

Note: When you are doing an online transaction, please send a valid receipt including the following details from the bank
Transfer Date
Reference No.
From :
To Account No. : The Open University of Sri Lanka
Amount : LKR 
Payment Mode :
Bank Name : Bank of Ceylon
Remark : Mention the name of the short course
Programme Code :
Programme Category :

Short Programme–(CERC Project)

Conducted by :
Colombo Regional Centre
Programme Duration :

Four (03) Months (Weekends)
(Coursework- 15 weeks and Project Report- 02 weeks)

Discipline(s) / Course(s) :
 Short course in Marketing Management – Online
Medium :
English only

Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing.Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.

Issuing of Applications :
20th February 2024
Closing Date for Applications :
 Month of May 2024
Programme commencing date :
 Mid of May 2024 (Saturday 6.00 p.m – 10.00 p.m)

Course fee for a student will be Rs. 10,000 /= (Per head)

Expected intake is 20 students per batch.

More details can be obtained on 0112199074 / 0112881464 / 0112881380

The Open University of Sri Lanka
Apply Online