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Short Course in Marketing Management (Online)
The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.
Introduction to Management
Introduction to Marketing
Segmenting, Targeting and Positioning
Promotion (Marketing Communication)
Corporate Social Responsibilities and marketing ethics
Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing.Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.
Download the application (can be downloaded from the given link) and pay Rs. 10,000/= of course fees to the Bank of Ceylon, Account No.7417821 (Bank paying slip can be downloaded from the given link). “Dullyfilled application and paid bank deposit slipshould be sent via registered post to the following address:
“Assistant Director, Colombo Regional Center (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.