Short Course in Marketing Management (Online)


The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Course Content

    • Introduction to Management
    • Introduction to Marketing
    • Marketing Environment
    • Segmenting, Targeting and Positioning
    • Product
    • Price
    • Place (Distribution)
    • Promotion (Marketing Communication)
    • Consumers Behavior
    • Service Marketing
    • Corporate Social Responsibilities and marketing ethics
    • Marketing Information System
    • Report Writing & Summary Discussion
    • Project Report

  Application form                                 Bank paying voucher     

Programme Code :
Programme Category :

Short Programme–(CERC Project)

Conducted by :
Colombo Regional Centre
Programme Duration :

Four (03) Months (Weekends)
(Coursework- 15 weeks and Project Report- 02 weeks)

Discipline(s) / Course(s) :
Marketing Management-Online
Medium :
English only
Time Table (Online) :
Saturday 1.00pm – 5.00pm

Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing.Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.

Issuing of Applications :
 26th November 2021
Closing Date for Applications :
 28th December 2021
Programme commencing date :
 01st January 2022 (Saturday 1.00pm to 5.00 pm)


How to apply

Download the application (can be downloaded from the given link) and pay Rs. 10,000/= of course fees to the Bank of Ceylon, Account No.7417821 (Bank paying slip can be downloaded from the given link). “Dullyfilled application and paid bank deposit slipshould be sent via registered post to the following address:

“Assistant Director, Colombo Regional Center (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.

You should further email soft copies of above bank slip and application to the

Course fee for a student will be Rs. 10,000 /= (Per head)

Expected intake is 20 students per batch.

More details can be obtained on 0112199074 / 0112881464 / 0112881380

Add a Comment

Apply Online