Short Course in Digital Marketing (On-Site)

Objective

The short course in Digital Marketing aims to introduce the key concepts and theories in the fields of digital marketing and advertising, and the practical skills needed to implement these techniques. In this short course, participants will learn how to develop a digital marketing strategy and then how to leverage digital tools to realize marketing goals.

Course Content

Introduction to Marketing
Introduction to Digital Marketing
Digital Marketing Channels
Modern Consumers in the Digital Age
Content Marketing
Personal Branding in Social media
Search Engine Optimization (SEO)
Google Ads and Analytics with Google Analytics
Website Optimization and Email Marketing
Preparing a Digital Marketing Plan
Introduction to Creative Advertising
Marketing Dynamic, Brand and Creative Brief
Creativity in Advertising Communication
Advertising Media & Marketing Strategies
Event Management
Project Report

 Bank paying voucher     

(Please write your National Identity Card number instead of the registration number)

Programme Code :
SDM
Programme Category :

Short programme–(CERC Project) Approved by the Department of Marketing

Conducted by :
Colombo Regional Centre
Programme Duration :

Four (04) months and Two (02) weeks, Coursework – 15 weeks (65 Hours), Project Report – 03 week

Discipline(s) / Course(s) :
Short course in Digital Marketing
Medium :
English

Entrance is open for anyone over 18 years of age who wants a best start for a successful career in the digital marketing and advertising field. Applications are also welcome from people who may have been away from formal education for some time, but who have relevant experience in the field of digital marketing and advertising.

Issuing of Applications :
26th  January 2023
Closing Date for Applications :
28th  February 2023
Programme commencing date :

12th March 2023 ( Sunday at 1.00pm- 5.00pm)

How to apply:

  • The google application can be filled through below link.

https://docs.google.com/forms/d/1kde4pYP_iQTjVjAIfk8ZePPmwQUw-ulgjoG-RvLeCmU/edit

  • Bank paying voucher should be downloadedfrom the given link.
  • Pay Rs. 20,000/= as the course fee, to any branch of Bank of Ceylon (BOC). Account No 7417821
  • Send the below mentioned documents through registered post.

1.  Paid Bank paying voucher and
2. Certified copy of National Identity Card (N.I.C.)

to the following address of “Assistant Director, Colombo Regional Centre (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.

You should further email soft copies of above-mentioned documents to crcsc@ou.ac.lk

Course fee for a student will be LKR. 20,000 /= (Per head)

Expected intake is 25 students per batch. (First come-First served basis)

This Short programme is conducted by the Colombo Regional Centre. For more details Contact the Assistant Director.

Address:
Assistant Director, Colombo Regional Centre , The Open University of Sri Lanka, Nawala, Nugegoda.
Contact :
 0112881420,    0112881464,     0112881380,     0112881130
E-mal :
crcsc@ou.ac.lk    /    wksad@ou.ac.lk    /    uhang@ou.ac.lk

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