The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.
Course Content
Introduction to Management
Introduction to Marketing
Marketing Environment
Segmenting, Targeting and Positioning
Product
Price
Place (Distribution)
Promotion (Marketing Communication)
Consumers Behavior
Service Marketing
Corporate Social Responsibilities and marketing ethics
Marketing Information System
Report Writing & Summary Discussion
Project Report
Bank paying voucher 
Download the application (can be downloaded from the given link) and pay Rs. 10,000/= of course fees to the Bank of Ceylon, Account No.7417821 (Bank paying slip can be downloaded from the given link). “Dullyfilled application and paid bank deposit slipshould be sent via registered post to the following address:
“Assistant Director, Colombo Regional Center (CRC), The Open University of Sri Lanka, Nawala Nugegoda”.
(The course applied should be clearly mentioned on the top left – hand corner of the envelope)
You should further email soft copies of above bank slip and application to the crcsc@ou.ac.lk
| Transfer Date | : |
| Reference No. | : |
| From | : |
| To Account No. | : The Open University of Sri Lanka |
| Amount | : LKR |
| Payment Mode | : |
| Bank Name | : Bank of Ceylon |
| Remark | : Mention the name of the short course |
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Programme Code :
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SCMM
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Programme Category :
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Short Programme–(CERC Project) |
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Conducted by :
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Colombo Regional Centre
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Programme Duration :
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Four (03) Months (Weekends) |
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Discipline(s) / Course(s) :
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Short course in Marketing Management – Online
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Medium :
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English only
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Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing.Applications are also encouraged from people who may have been away from formal education for some time, but who have relevant experience in the field. In additions, undergraduates who registered to the Bachelor of Management Studies Honours degree programme of the Open University of Sri Lanka, can also join to this short course in order to get knowledge in marketing.
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Issuing of Applications :
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16 July 2024
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Closing Date for Applications :
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Programme commencing date :
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Month of November 2024 ( Saturday 8.00am-12.00am )
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Course fee for a student will be Rs. 10,000 /= (Per head)
Expected intake is 20 students per batch.
More details can be obtained on 0112199074 / 0112881464 / 0112881380
Last Updated on 2 weeks