Bachelor of Management Studies Honours degree in Marketing Management is designed for aspiring marketing professionals to gain knowledge and skills necessary to thrive in the industry. It is designed for those who are good in their critical thinking, creativity, and analytical skills. The learners in this programme will form an understanding of many areas of marketing. They will be well-versed in maintaining relationships with their audiences, communication, consumer behavior, marketing strategy and research. They will also enjoy internship opportunities to expose them to real-world marketing environments. These practical experiences can help them develop the skills and knowledge required to succeed in a highly competitive marketing field.
Like many careers in business, marketing is a profession where a bachelor’s degree may be helpful to advance. Once they’ve earned the Bachelor of Management Studies Honours degree in Marketing Management, they’ll have tons of options when it comes to their career. One of the most appealing aspects of a job in the marketing industry is the multiple career paths. Graduates can end up working in all kinds of industries like advertising, public relations, sales, and more. Some popular titles for marketing jobs include marketing manager, marketing research analyst, marketing assistant, and marketing executive. The Bachelor of Management Studies Honours in Marketing Management is also unique in that it will meet the needs of learners who are from different backgrounds. Those with an interest in psychology may enjoy marketing, as many of the lessons in consumer behavior courses are based on psychology principles. For students who are more science-minded, the technical side of marketing teaches data collection, data storage methods and data analysis to aid in consumer research and problem-solving.
This programme is right for anyone who wants to develop marketing knowledge to work with the corporate sector.
Course Structure 
Prospectus
Linked degrees in Essex, UK 
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Programme Code :
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BMSHons (Mktg Mgt)
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Programme Category :
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Undergraduate Programme
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Conducted by :
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Faculty of Management Studies
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Programme duration :
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Minimum Four Years
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Discipline(s) / Course(s) :
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Marketing Management
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A person seeking admission for the degree programme, should complete 18 years of age by the date of the registration and shall be required to have;
a) Any three passes in one and same sitting at the General Certificate of Education (G.C.E) Advanced Level Examination, Sri Lanka, or,
b) Successfully completed any Foundation programme adding up to 60 credits at Level 1 and Level 2 offered by the Open University of Sri Lanka, or,
c) Successfully completed an advanced certificate programme having 30 SLQF credits at SLQF Level 2 offered by the Faculty of Management Studies of OUSL, or,
d) Successfully completed an advanced certificate programme of OUSL having 30 SLQF credits at SLQF Level 2, or,
e) An equivalent or higher academic or professional qualification acceptable to the Senate
AND
Other than the applicants in the category ‘c’ above will be subjected to a selection test administered by the Faculty of Management Studies if necessary.
The selection test comprises with three main parts:
1. Aptitude Test
2. General Knowledge Test
3. Communication Skills for Managers
You will be selected for the degree programme based on your performance at the common selection test conducted by the Faculty of Management Studies and your choice of preferred degree programme.
| Online Applications: | |
| Closing Date for Applications: | |
| Date of the Selection Test: |
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Non-Tuition Fee
Registration Fee: | Rs. 500.00 |
Facility Fee: | Rs. 2,500.00 |
Library Facility Fee: | Rs. 100.00 |
Start @ OUSL: | Rs. 8,500.00 |
Tuition Fee – Local Students
Level 03/04 Per Credit (Rs. 1,640.00*60Credits) – Rs. 98,400.00
Level 05/06 Per Credit (Rs. 2,050*60Credits) – Rs. 123,000.00
Tuition Fee – Overseas Students 
This undergraduate programme is conducted by the Faculty of Management Studies. Contact the Head of the Department, Dr. S. Sapukotanage for further details.
| Address : | Department of Marketing Management, Faculty of Management Studies, OUSL |
| Contact : | 011 288 1023 |
| Email : | ssapu@ou.ac.lk |
Last Updated on 4 months